With the launch of the A380 aircraft, Emirates has decided to freshen up their image, and give all the crew who fly on this aircraft some brand new threads. Goodbye Powder Blue, and Hello Chocolate and Beige!... Not a huge change for the girls, as the company still wanted the instant brand recognition that we ARE Emirates, as we sashay through the terminal, but we now will look a lot more modern, in our chic new outfits. Many will miss the potato-sack-esque style of the current image, designed back in 1997, but I know that many more will appreciate this new and exciting look!
While the A380 crew will launch the uniform from 01 August 2008, the remainder of the company will be strutting their stuff from the New Year.
Without much further ado, let me show to you the photos provided this week in the launch of the new get-up...
4 comments:
love the new uniforms, especially the male ones. question though: are those new ties no longer clip-on?
I'm sure the Cabin Crew ones will be... that is a safety feature - in case some weirdo tries to strangle you. Ground Crew currently have regular ties, and so I am sure they will probably get regular ones again!
wow, i love the new uni's they are simply fab.
In particular i love the detail the designer added to the ladies' skirts without exposing too much. nice changes, while still remaining with the emirates signature.
Thumbs up guys.
Definitely, Chocolate & pinstriping looks so much better that the previous color scheme.
Now let's see if Emirates doesn't decide to withdraw the CC offer next time... Great blog, by the way!
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